SHUM is a team of interdisciplinary artists who create physical art objects and digital content. Our commercial фтв artistic projects arise from sincere passion and mind games, with experimentation and irony as central elements.
Born out of a decade-long friendship, Andrey Gorlachev (new media artist) and Alexander Zhiganov (creative producer) initiated our journey in January 2023, and together with 11 like-minded creators, they form the core of SHUM.
CV
NEUTRINO
INTERACTIVE INSTALLATION
2024
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Or learn the story below.
Neutrinos are the theme of our research and installation, they are extremely small elementary particles. Like ghosts, they pass through people and the Earth itself in hundreds of trillions every day, almost without interacting with matter. This makes them very difficult to study.
The story of neutrino detection feels deeply romantic. A complex scientific process inspired us to draw a parallel with a simple childhood game — catching reflections of sunlight.
The tent provided by the festival organizers was transformed into an interactive, gamified neutrino laboratory.
Inside, visitors encountered the central object of the installation — a cube covered with detectors.
The space was also equipped with a surround sound system. SHUM created original music and sound design specially for this environment.
Laser beams surround the cube and flash chaotically, but none of them hit it directly. Each visitor receives a small round mirror and uses it to reflect a laser beam — like catching a sun
reflection — directing it into one of the cube’s detectors.
When the reflected beam reaches a detector, the cube lights up from within, and the entire space transforms. Sound reacts as well, marking the moment of discovery.
CREDITS:
Art Director
Creative Producer
Executive Producer
Technical Director
Engineer
Composer
Laser Equipment
Mediators
Andrey Gorlachev
Alexander Zhiganov
Alexander Volyanskiy
Boris Rudnev
Igor Trofimov
Alexander Shesternin
LaserNoto
Victoria Gerasimova
Veronica Chernova
Maria Skiteva
Denis Taktashkin
Evgenia Shamigulova
Camilla Zolotova
Polina Surina
Daria Pokornaya
Sergey Yakimov
Eva Gamzova
Daria Umanskaya